Cookies Policy

Name: Primex Healthy
Address: Hauptstraße 53, Birmingham, B1 1AA, United Kingdom
Telephone: +44 131 3122 0572

Last updated: 15 January 2026

1. Introduction

This Cookies Policy explains how Primex Healthy ("we", "us", or "our"), acting as the data controller, uses cookies and similar tracking technologies on the website https://primexhealthy.com (the "Website"). This policy should be read together with our Privacy Policy, which explains how we process personal data in general.

The use of cookies is carried out in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) 2003.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, to improve their efficiency, and to provide information to the website owner. Cookies may be "session cookies", which are deleted when you close your browser, or "persistent cookies", which remain on your device for a set period of time or until you delete them.

We also use similar technologies such as local storage, pixels, and web beacons, which operate on comparable principles and are covered by this policy.

3. Types of Cookies We Use

3.1 Strictly Necessary (Essential) Cookies

These cookies are essential for the operation of the Website. They enable core functionality such as security, network management, and remembering your cookie consent preferences. Because these cookies are strictly necessary for the delivery of the service you have requested, they do not require your consent under applicable law. You may block or delete them through your browser settings, but certain parts of the Website may then not function correctly.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously or in pseudonymised form. They allow us to measure traffic, identify popular content, and improve the structure and usability of the Website. Analytics cookies are only set with your prior consent.

3.3 Marketing Cookies

These cookies are used to track visitors across websites and display relevant advertisements and offers. They help us measure the effectiveness of our campaigns and limit how often you see the same advertisement. Marketing cookies are only set with your prior consent.

4. Overview of Cookies Used

Cookie Name	Type	Purpose	Duration
pxh_consent	Essential	Stores your cookie consent preferences (accepted, rejected, or custom).	12 months
pxh_session	Essential	Maintains your session while browsing and securing form submissions.	Session
pxh_analytics_id	Analytics	Assigns a pseudonymous identifier to measure aggregated site usage.	12 months
pxh_page_views	Analytics	Counts page views to help us understand content popularity.	6 months
pxh_campaign	Marketing	Records which campaign or referral brought you to the Website.	3 months
pxh_ad_freq	Marketing	Helps limit the frequency with which you are shown the same advertisement.	3 months

The exact list of cookies may change as we improve the Website. We recommend reviewing this policy periodically. Any material change will be reflected in the "Last updated" date above.

5. Legal Basis for Processing

For essential cookies, the legal basis for processing is our legitimate interest (Art. 6(1)(f) UK GDPR) in operating and securing the Website. For analytics and marketing cookies, the legal basis is your freely given, specific, informed, and unambiguous consent (Art. 6(1)(a) UK GDPR and Regulation 6 PECR), which you provide via our cookie consent banner.

6. Managing Your Cookie Preferences

When you first visit the Website, a cookie consent banner appears allowing you to:

Accept all cookies;
Reject all non-essential cookies; or
Manage your preferences by selecting individual categories (Essential, Analytics, Marketing).

Your choice is stored in the pxh_consent cookie for 12 months so that we do not have to ask you again on every visit. You may withdraw or change your consent at any time by clearing this cookie from your browser, after which the banner will reappear on your next visit.

In addition, most web browsers allow you to control cookies through their settings. You can typically:

Delete cookies already stored on your device;
Block all cookies or only third-party cookies;
Set the browser to notify you when a cookie is being set.

Please note that restricting cookies may affect the functionality of the Website and prevent you from using some of its features.

7. Third-Party Cookies

We may engage trusted third-party service providers, such as analytics and advertising partners, who may set their own cookies on your device when you interact with content they provide on our behalf. These third parties process data as independent controllers or as processors acting on our documented instructions, and each provides its own privacy and cookie information. We do not control third-party cookies, and we encourage you to review the respective providers' policies.

8. Data Retention

Cookie-related data is retained only for as long as necessary to fulfil the purposes described in this policy, in line with the durations listed in Section 4, unless a longer retention period is required by law. Aggregated analytics data may be retained in anonymised form for statistical purposes beyond the lifetime of individual cookies.

9. Your Rights

Under the UK GDPR, you have the following rights in relation to personal data processed through cookies:

The right to access the personal data we hold about you;
The right to rectification of inaccurate or incomplete data;
The right to erasure ("right to be forgotten");
The right to restrict or object to processing;
The right to data portability;
The right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us using the details in Section 10. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

10. Contact Us

If you have any questions about this Cookies Policy or wish to exercise your data protection rights, please contact Primex Healthy, the data controller:

Primex Healthy
Hauptstraße 53
Birmingham, B1 1AA
United Kingdom
Email: info@primexhealthy.com
Phone: +44 131 3122 0572

We aim to respond to all legitimate requests within one month of receipt, in accordance with applicable data protection law.

11. Changes to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated version will be published on this page with a revised "Last updated" date. Continued use of the Website after any changes constitutes acceptance of the updated policy.